The 2024 Ford F-150 Unveiled at Detroit Auto Show: What to Know

The 2024 Ford F-150 was recently introduced at the Detroit Auto Show, promising a host of new features, capabilities, and technologies. In this article, we'll break down the key aspects of this updated truck, aiming to provide a neutral and informative overview.

Towing and Payload Capacity

One of the standout features of the 2024 F-150 is its remarkable towing capacity. The new model offers a best-in-class maximum towing capacity of 13,500 pounds. Additionally, when it comes to payload, the truck also leads its class with a maximum available payload of 2,455 pounds. These figures indicate that the 2024 model is designed to handle heavy-duty tasks with ease.

Engine Options and Efficiency

The 2024 F-150 offers a wide range of engine choices, aimed at both performance and efficiency. The popular 2.7-litre EcoBoost engine sees improved horsepower and torque. In addition to this, there are multiple other options, including 3.5-litre EcoBoost, 3.5-litre PowerBoost, and various V8 offerings. Importantly, the PowerBoost Hybrid option is making waves as the best-selling full-hybrid pickup, with plans to double the production of hybrid trucks for the 2024 model year.

Pro Power Onboard

The 2024 F-150 comes with an available Pro Power Onboard feature that effectively turns the truck into a mobile generator. On PowerBoost-equipped trucks, as much as 7.2kW of exportable power is available, leading its class in terms of on-demand power capabilities. This feature has proven extremely useful in various real-world scenarios, ranging from emergency situations to construction sites.

Advanced Driver-Assist Features

Ford's new F-150 is packed with intelligent technologies aimed at enhancing safety and driving experience. The truck offers a wide array of standard driver-assist features like Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and more. Advanced features like Pro Trailer Backup Assist and Pro Trailer Hitch Assist are designed to make towing and hitching simpler and more efficient.

Ford BlueCruise

The 2024 F-150 introduces Ford BlueCruise 1.2, offering new capabilities such as hands-free lane changes and in-lane repositioning, adding another layer of convenience to highway driving. Customers can activate this feature either at the point of purchase or later, following a 90-day complimentary trial.

Digital Experience and Connectivity

The 2024 model will be the most connected F-150 to date. It features SYNC 4 with a 12-inch LCD touchscreen as standard, along with a 12-inch cluster screen. An available Head-Up Display enhances information delivery to the driver. Ford also introduces Stolen Vehicle Services, a feature designed to provide added security and peace of mind to vehicle owners.

The 2024 Ford F-150, introduced at this year's Detroit Auto Show, brings a host of improvements and new features. From best-in-class towing and payload capacities to advanced driver-assist technologies and new engine offerings, the truck aims to set a new benchmark in its category. With its diverse capabilities and advanced features, the 2024 F-150 seems poised to continue Ford's legacy of delivering versatile and robust trucks.